We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the U.S. “No one wants films back on the screen more than we do. Pictures Group,” Sarnoff said in a statement. “We are living in unprecedented times, which call for creative solutions, including this new initiative for Warner Bros. is part), and Jason Kilar, CEO of WarnerMedia. The announcement was made by Ann Sarnoff, chair and CEO of the WarnerMedia Studios and Networks Group (of which Warner Bros. Subscribe HERE to the FREE Media Play News Daily Newsletter! All films will be available in 4K Ultra HD and HDR on HBO Max. and international territories, with all customary distribution windows applying to the title.
Following the one-month HBO Max access period domestically, each film will leave the platform and continue theatrically in the U.S. The hybrid model was created as a strategic response to the impact of the ongoing global pandemic, particularly in the United States.
It will now apply to such films as the Dune remake, The Matrix 4 and The Suicide Squad, among others, which will be available for 30 days on HBO Max, the SVOD service the studio’s parent company, WarnerMedia, launched over the summer. Warner previously announced the strategy for its Dec. In effect, the studio is disregarding the traditional 90-day theatrical window in its entirety for 17 major titles in the pipeline for next year. 3 disclosed it would launch all 2021 movie releases in theaters and on HBO Max on the same day. Releasing All New Movies in 2021 on HBO Max and Theaters on the Same Day
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